Busting Music Marketing Myths with Andrew Apanov

Busting Myths

The music business is fertile ground for assumptions. There’s lots of myths and folklore flying around. We hear about all kinds of success stories, but we often don’t know about the real facts and reasons behind them. It can be difficult to put together a clear picture of how to develop your career in this environment.

Andrew Apanov

Andrew Apanov (founder of Dotted Music and WeSpin)

I decided to reach out for my buddy Andrew Apanov to bring you some insight on what is working right now in indie music marketing. Andrew runs a music marketing agency (Dotted Music) as well as a great training program for electronic artists (We Spin). Besides that he is a consultant, speaker, blogger, DJ – in short one of the hardest working guys in music I know.

Here’s the plot: I put together a bunch of common assumptions about the electronic music business. Many of these myths stem from the personal beliefs that I’ve had at some point of my career. Andrew will tackle them one by one, and I will bring it all together at the end of the article. Andrew knows the ins and outs of electronic music marketing, so no better person than him to do some mythbusting with! Let’s see what he has to say.
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Stimulate Your Creativity

Making music should feel good, right?

I recently received a great email from a reader and a fellow producer, Richard Anderson. I wanted to quote his email here (with his permission), as it really hit the mark for me.Continue Reading


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To People Who Want to Succeed in Music

Today I received an email from Mr X:

“I began with the program Logic pro X. But i have a problem: I want to get some plug ins for this program, i’d like to get it for free, because buying it is too expensive for me at the moment,
so i like to download it, but it’s so hard to find it…

I need the following plug ins:

[followed by a list of paid VST-plugins]”

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Discovering Perfect

This is something I keep coming back to again and again. I run into it in my own pursuits, my peers and the precious people who hit me up.

I’ve said it time and time again:

There is good. There is great. There is beautiful. Yes. But forget about perfect. It doesn’t exist. Striving for it will drain you and ultimately stall your progress.

It’s an illusion, a false mindset.Continue Reading


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How to Express Yourself

This is a guest post by Zac Citron of  www.zenchamusic.com. I recently hooked up with him and quickly realized we share a lot of similar views about music production. This post is about how to express yourself and discover your own sound. Check out his website for more.

how to express yourselfYouTube user stefanhyltoft recently responded to one of my videos asking why I made certain compositional decisions.

Why did I use those chords — what was I thinking when I wrote that section. Etc.

I spent some time reflecting on it. While I do remember some of the specific reasons, they don’t underlie the fundamental principle that I was following.

This principle is so obvious. It is so apparent. And unfortunately, this causes people to gloss over it (both deliveree and deliverer).

What’s the tip?

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Breaking Workflow

This is a guest post by Kim Lajoie. I recently came across his blog and felt very much connected to his way of thinking. So I invited him to write a little something for me and here we go! I’ll let Kim take it from here. Why should breaking workflow become a part of your workflow?Continue Reading


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Trial and Error

I was chatting to a friend of mine Gabriel (some of you might know him as Gremlinz).

He said he really liked this little remix Loxy and I had made about a year back of one of our own tracks and said it should be released.

The thought of releasing it had never even occurred to me.

Why?

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Hype, Stress and Whiners

I came across an interesting article by Alex at Sitting Ovation called I Don’t Understand The Scene : Part 1 – The Producers & Hype. Some of it I agree with 100% but other parts left me thinking. I decided to scribble down a few words of my own. This is an independent article, but I still I highly recommend you go read Alex’s excellent opener first, as well as the comments.

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Switch Things Up

We need routines, but sometimes routines can also work against us.

It’s easy to stop searching for new ways of doing things and eventually things get stale.
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Your Worst Enemy

Ever thought the tune you’re working on isn’t finished just yet… That it needs a bit of tweaking before it goes out??

Ever wondered wether you should do something now or wait till you’re more ready, more skilled or more established?

Story of my life…

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