Busting Music Marketing Myths with Andrew Apanov

Busting Myths

The music business is fertile ground for assumptions. There’s lots of myths and folklore flying around. We hear about all kinds of success stories, but we often don’t know about the real facts and reasons behind them. It can be difficult to put together a clear picture of how to develop your career in this environment.

Andrew Apanov

Andrew Apanov (founder of Dotted Music and WeSpin)

I decided to reach out for my buddy Andrew Apanov to bring you some insight on what is working right now in indie music marketing. Andrew runs a music marketing agency (Dotted Music) as well as a great training program for electronic artists (We Spin). Besides that he is a consultant, speaker, blogger, DJ – in short one of the hardest working guys in music I know.

Here’s the plot: I put together a bunch of common assumptions about the electronic music business. Many of these myths stem from the personal beliefs that I’ve had at some point of my career. Andrew will tackle them one by one, and I will bring it all together at the end of the article. Andrew knows the ins and outs of electronic music marketing, so no better person than him to do some mythbusting with! Let’s see what he has to say.
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What Sample Rate and Bit Depth Should I Use?

What Sample Rate and Bit Depth Should I Use?

  I have been encountering questions about sample rates and bit depth a lot recently and been looking into the topic in the past week. I have been reading different articles around the web and browsing forums like Gearslutz to try and develop some sort of understanding of the general consensus in the field at the […]

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New resource page is up!

Last week I asked my email subscribers what kind of content would they like to see here in the future. Your response was overwhelming (a big thank you is in order - I think I’ve got back to most of you by now but apologies if I missed someone!). One of the most common requests I received was to hear […]

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My Music Production Tutorials @ Waves Audio

Waves Audio logo

Recently I have been working with the good people at Waves Audio. I’ve been writing some music production tutorials for them, utilizing their excellent plugins. You may have seen these tutorials appear on my Facebook and Twitter pages. But in case not, I am linking them up for you here. More is on the way […]

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Making Platinum Breakz 4 LP – Production Advice From Metalheadz Artists

Ulterior Motive

The fourth installment of the iconic Platinum Breakz album series on Metalheadz is out now. I’m happy and proud to be a part of it and wanted to celebrate the release by doing something a little bit special. I wanted to bring you guys some knowledge straight from the trenches. Shares

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Stimulate Your Creativity

Making music should feel good, right? I recently received a great email from a reader and a fellow producer, Richard Anderson. I wanted to quote his email here (with his permission), as it really hit the mark for me. Shares

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TDR VOS SlickEQ – The Free EQ Plugin Setting New Standards

TDR-SlickEQ-main-flat

  Today is a great day for free plugins. Tokyo Dawn Labs has just released their latest VST/AU plugin called “TDR VOS SlickEQ”. I’m lucky to have been involved with the beta testing of this plugin (yes I am very happily biased with Tokyo Dawn since about 15 years now..those who know, know). So I’ve […]

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A Month of Supercharged Doing: Aftermath

At the end of December I decided to challenge myself. I wanted to make January the most productive month of my life so far. To give myself a push I announced it publicly here on the blog, and many of you guys decided to join in. I was (and am) so happy to see that […]

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How to Perform Electronic Music Live: Ideas and Inspiration

Performing electronic music live is something I have always been interested in, but in the past I always felt the means were too rigid. Maybe I was looking at it the wrong way… But I always felt there was too much pre-planning involved and not enough flexibility, which made it pretty hard for spontaneous creation […]

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9 Tips for Working With Compression

This is what one of my cats looked like when he was first trying to figure out compression. Nowadays he's like "it's nothing".

I have been hard at work writing my eBook about mixing. While I was working on the section about dynamics, I thought why not share some practical audio compression tips here on the blog. Shares

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