The music business is fertile ground for assumptions. There’s lots of myths and folklore flying around. We hear about all kinds of success stories, but we often don’t know about the real facts and reasons behind them. It can be difficult to put together a clear picture of how to develop your career in this environment.
Andrew Apanov (founder of Dotted Music and WeSpin)
I decided to reach out for my buddy Andrew Apanov to bring you some insight on what is working right now in indie music marketing. Andrew runs a music marketing agency (Dotted Music) as well as a great training program for electronic artists (We Spin). Besides that he is a consultant, speaker, blogger, DJ – in short one of the hardest working guys in music I know.
Here’s the plot: I put together a bunch of common assumptions about the electronic music business. Many of these myths stem from the personal beliefs that I’ve had at some point of my career. Andrew will tackle them one by one, and I will bring it all together at the end of the article. Andrew knows the ins and outs of electronic music marketing, so no better person than him to do some mythbusting with! Let’s see what he has to say.
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