Every once in a while I come across a book that is truly transformative. This book is one of them. I can’t help but write a few words about it.
The music business is fertile ground for assumptions. There’s lots of myths and folklore flying around. We hear about all kinds of success stories, but we often don’t know about the real facts and reasons behind them. It can be difficult to put together a clear picture of how to develop your career in this environment.
I decided to reach out for my buddy Andrew Apanov to bring you some insight on what is working right now in indie music marketing. Andrew runs a music marketing agency (Dotted Music) as well as a great training program for electronic artists (We Spin). Besides that he is a consultant, speaker, blogger, DJ – in short one of the hardest working guys in music I know.
Here’s the plot: I put together a bunch of common assumptions about the electronic music business. Many of these myths stem from the personal beliefs that I’ve had at some point of my career. Andrew will tackle them one by one, and I will bring it all together at the end of the article. Andrew knows the ins and outs of electronic music marketing, so no better person than him to do some mythbusting with! Let’s see what he has to say.
[Read more…] about Busting Music Marketing Myths with Andrew Apanov
Today I received an email from Mr X:
“I began with the program Logic pro X. But i have a problem: I want to get some plug ins for this program, i’d like to get it for free, because buying it is too expensive for me at the moment,
so i like to download it, but it’s so hard to find it…
I need the following plug ins:
[followed by a list of paid VST-plugins]”
I’ve always been pretty productive, but also always had the problem of not finishing many projects I start. I’ve developed systems to counter this, but never really knew why it happens.
Having loads of unfinished projects is a very common problem and people are constantly hitting me up about it as well.
I recently read this bestseller book by Scott Belsky called “Making Ideas Happen”… And I am not exaggerating when I say it was a complete revelation for me.
Made me realize lots of things, so I wanted to share it with you quickly.
The book succeeds in breaking down the problem of not finishing your projects and shows the path to, well, making ideas happen.
It’s been a little over a year since the debut album by Loxy and myself – “Burning Shadows” – was released on Exit Records. The project had many phases and we put a ton of work on it over the course of 3-4 years. I’m still very happy and proud about how it turned out. But life is about learning, and I’ve gained new perspective since finishing the project. So let’s reflect for a bit upon the experience of working on an album… And what I would do differently next time.
Here we go – my 5 tips for making an album.