I like to read, both online and offline. Every once in a while I come across something truly remarkable. Recently I discovered one such book, and I can’t help but write a few words about it in a form of strong personal recommendation.
The music business is fertile ground for assumptions. There’s lots of myths and folklore flying around. We hear about all kinds of success stories, but we often don’t know about the real facts and reasons behind them. It can be difficult to put together a clear picture of how to develop your career in this environment.
I decided to reach out for my buddy Andrew Apanov to bring you some insight on what is working right now in indie music marketing. Andrew runs a music marketing agency (Dotted Music) as well as a great training program for electronic artists (We Spin). Besides that he is a consultant, speaker, blogger, DJ – in short one of the hardest working guys in music I know.
Here’s the plot: I put together a bunch of common assumptions about the electronic music business. Many of these myths stem from the personal beliefs that I’ve had at some point of my career. Andrew will tackle them one by one, and I will bring it all together at the end of the article. Andrew knows the ins and outs of electronic music marketing, so no better person than him to do some mythbusting with! Let’s see what he has to say.
Today I received an email from Mr X:
“I began with the program Logic pro X. But i have a problem: I want to get some plug ins for this program, i’d like to get it for free, because buying it is too expensive for me at the moment,
so i like to download it, but it’s so hard to find it…
I need the following plug ins:
[followed by a list of paid VST-plugins]”
I’ve always been pretty productive, but also always had the problem of not finishing many projects I start. I’ve developed systems to counter this, but never really knew why it happens.
Having loads of unfinished projects is a very common problem and people are constantly hitting me up about it as well.
I recently read this bestseller book by Scott Belsky called “Making Ideas Happen”… And I am not exaggerating when I say it was a complete revelation for me.
Made me realize lots of things, so I wanted to share it with you quickly.
The book succeeds in breaking down the problem of not finishing your projects and shows the path to, well, making ideas happen.
It’s been a little over a year since the debut album by Loxy and myself – “Burning Shadows” – was released on Exit Records. The project had many phases and we put a ton of work on it over the course of 3-4 years. I’m still very happy and proud about how it turned out. But life is about learning, and I’ve gained new perspective since finishing the project. So let’s reflect for a bit upon the experience of working on an album… And what I would do differently next time.
Here we go – my 5 tips for making an album.
This is a guest post by Kim Lajoie. I recently came across his blog and felt very much connected to his way of thinking. So I invited him to write a little something for me and here we go! I’ll let Kim take it from here. Why should breaking workflow become a part of your workflow?Continue Reading
I was chatting to a friend of mine Gabriel (some of you might know him as Gremlinz).
He said he really liked this little remix Loxy and I had made about a year back of one of our own tracks and said it should be released.
The thought of releasing it had never even occurred to me.
We need routines, but sometimes routines can also work against us.
It’s easy to stop searching for new ways of doing things and eventually things get stale.
Ever thought the tune you’re working on isn’t finished just yet… That it needs a bit of tweaking before it goes out??
Ever wondered wether you should do something now or wait till you’re more ready, more skilled or more established?
Story of my life…
Remember Angus MacGyver?
I’ve just realized many of you may be too young for that!
Anyway, he was my childhood hero.
This is probably one of the best tips I can ever give to you.