Busting Music Marketing Myths with Andrew Apanov

Busting Myths

The music business is fertile ground for assumptions. There’s lots of myths and folklore flying around. We hear about all kinds of success stories, but we often don’t know about the real facts and reasons behind them. It can be difficult to put together a clear picture of how to develop your career in this environment.

Andrew Apanov

Andrew Apanov (founder of Dotted Music and WeSpin)

I decided to reach out for my buddy Andrew Apanov to bring you some insight on what is working right now in indie music marketing. Andrew runs a music marketing agency (Dotted Music) as well as a great training program for electronic artists (We Spin). Besides that he is a consultant, speaker, blogger, DJ – in short one of the hardest working guys in music I know.

Here’s the plot: I put together a bunch of common assumptions about the electronic music business. Many of these myths stem from the personal beliefs that I’ve had at some point of my career. Andrew will tackle them one by one, and I will bring it all together at the end of the article. Andrew knows the ins and outs of electronic music marketing, so no better person than him to do some mythbusting with! Let’s see what he has to say.
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Making Ideas Happen by Scott Belsky – Book Review

I’ve always been pretty productive, but also always had the problem of not finishing many projects I start. I’ve developed systems to counter this, but never really knew why it happens.

Having loads of unfinished projects is a very common problem and people are constantly hitting me up about it as well.

Making Ideas Happen

 

I recently read this bestseller book by Scott Belsky called “Making Ideas Happen”… And I am not exaggerating when I say it was a complete revelation for me.
Made me realize lots of things, so I wanted to share  it with you quickly.
The book succeeds in breaking down the problem of not finishing your projects and shows the path to, well, making ideas happen.

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Hype, Stress and Whiners

I came across an interesting article by Alex at Sitting Ovation called I Don’t Understand The Scene : Part 1 – The Producers & Hype. Some of it I agree with 100% but other parts left me thinking. I decided to scribble down a few words of my own. This is an independent article, but I still I highly recommend you go read Alex’s excellent opener first, as well as the comments.

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Accept responsibility of your success. We Spin shows you the rest. Join me there: